16 October 2024 | 9AM - 5PM
Persuasion Technologies Classroom
Zenith Corporate Park, Kelana Jaya
RM1,000 per person
Google Analytics 4: A Hands-On Guide
Unlock Insights and Drive Growth
Discover how easy it is to use Google Analytics 4
Learn how to generate relevant reports
Understand how to interpret the data generated
Training Objectives
Training Module
In this 6-hour module, you will learn:
Training Methodology
This training session will be conducted in a classroom.
This training consists of lectures and hands-on exercises.
Participants are required to actively engage with the hands-on components.
This training session will have a maximum number of 16 participants for quality training purposes.
Section 1:
How to Get Started With Google Analytics 4
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Introduction to GA4
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Views and Data Streams
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How to install GA4
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User Management
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Overview
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Reports Snapshot
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Real-Time Report
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Engagement Report (Q&A + Exercise)
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Acquisition Report (Q&A + Exercise)
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Link Google Ads to GA
Section 2:
How to Navigate Google Analytics 4 Reports
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Monetization Report (Q&A + Exercise)
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Retention
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Demographics Report (Q&A + Exercise)
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Enable Age, Gender and Interests
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Tech Report (Q&A + Exercise)
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Library
Section 3:
How to use Advanced Features #1
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Advanced Navigation - Summary
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Building Comparison (Q&A + Exercise)
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Event Tracking
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Conversion Tracking - URL-based (Q&A + Exercise)
Section 4:
How to use Advanced Features #2
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Custom Report (Q&A + Exercise)
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Segmentation (Q&A + Exercise)
Section 5:
A recap of Google Analytics 4
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UA vs GA4 (Q&A + Exercise)
Kwan Huey Yin has 10 years of experience in Google Analytics, Google Tag Manager and data analysis with clients spanning various industries. Clients she has worked with include MSIG, Tune Hotels, L’Oreal, Hermo, L’Occitane, FashionValet, UNIQLO, Club21, Kakitangan.com, BonusLink, Zurich, DoctorOnCall, UNICEF Children4Change, The Body Shop and TheRakyatPost. The scope of work includes but is not limited to Google Analytics auditing, Google Analytics advanced implementation, Google Analytics training, digital media buying campaign insights, reporting & recommendations.
Huey Yin graduated with a Degree in Computer Science and Statistics and is a Google Analytics and Google Ads Certified Individual. She is skilled technically in coding, troubleshooting and analysis including driving SQL analysis on marketing datasets. She currently leads a team of JavaScript developers and marketing data analysts that cover Web Tracking Audits, Advanced Tracking Implementations and Advanced Custom Reports with Analysis, Dashboarding and Automation.
Kwan Huey Yin
Trainer
Digital Marketers:
Including SEO specialists, PPC managers, content marketers, and email marketers.
Web Analysts:
Those responsible for measuring website performance and providing insights.
E-commerce Managers:
Responsible for online sales and performance.
Data Analysts:
Who extract insights from data to inform business decisions.
Who Should Attend This Training
Business Owners:
To understand the value of data-driven decision making.
Marketing Managers:
To oversee and optimize marketing efforts.
Product Managers:
To understand user behavior and inform product development.
Customer Success Managers:
To measure customer satisfaction and identify improvement areas.
IT Professionals:
Involved in website development and maintenance.
Why Should You Attend This Training
If you want an interactive session with a Trainer instead of going through the GA4 tutorials yourself.
If you want a practical session with exercises guided by a Trainer.
If you want the options of additional paid sessions or implementation after the training.
Training Benefits
After attending this training, you will…
Improve customer experience through in-depth user understanding.
Unlock valuable insights to drive business growth.
Learn to measure user behavior and optimize marketing campaigns.
Gain insights into customer behavior across multiple platforms.
Make data-driven decisions to boost sales and profitability.
