*Limited seats! We will confirm within 2 business days via email if your seats are confirmed.
Attendance is limited to Persuasion Technologies (PT) customers and prospects, subject to advanced confirmation from PT.
PT reserves the right to refuse attendance based on a registrant's status.
Managing Marketing and Customer Data - Primer on Data Collection, Management, Activation
The end of 3rd party cookies and the importance of collecting and taking control of your own marketing and customer data.
Who Should Attend This Training
Are you asking these questions?
Are we collecting data and what data should we be collecting?
How do we manage, organize and secure the data we have?
How are agencies or marketing teams managing this data?
How do cloud technologies like the Google Cloud Platform help us manage this?
What are DMP (Data Management Platforms)s and integrated CRMs, how do we manage data and costs of moving data in the future?
How do we analyze and drive marketing activation and automation in a cost-effective way?
Learn key data sources within your company you can leverage on for profitable insights.
Learn affordable cutting-edge Google technologies that transform your marketing systems.
Ask for a private Free audit session to find out how you can improve your business ROI.
Training Objectives
Training Module
Data Collection, Security and Management
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Dealing with tonnes of data - how and what?
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1st party and the death of 3rd party cookies.
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Dealing with customer data securely and safely. Technology and risk management.
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Get a unified view of your customers from your own data sources and analytics.
Data Analysis
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Types of Data Analysis and making your data actionable
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Marketing channel data
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Online and offline data
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Machine learning and tools to extract and filter data
Visualization
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Data visualization, which tools should we use and what for
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Google Data Studio for planning and decision-making
Action & Automation
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Marketing automation and
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Action and automation to ramp up revenues
Trainer's Profile
Chu Tzu Ming
Chu Tzu Ming runs a Google Analytics Certified Partner and data-science company that focuses on helping businesses identify their funnel and optimize their marketing efforts to drive revenue. He has worked with leading multinational retail brands and e-commerce sites across South East Asia. He was previously a Partner and CEO of a regional based Venture Capital firm where he invested, restructured and took public many high growth companies including one of Asia's leading Online Advertising networks on the London Stock Exchange.
Training Methodology
This online training will be conducted over Zoom video conferencing.
This training consists of lectures and hands-on exercises.
Participants are required to actively engage with the hands-on component.
Register For This Course
Terms & Conditions
Full payment is required before participating in this program. Fill up this form to receive an invoice via email from Persuasion Technologies Sdn Bhd within 2 working days.
Cancellation MUST be made in writing 7 days before program date, otherwise full course fee will be charged. Substitution of a participant is encouraged but kindly inform us 5 days in advance.
Persuasion Technologies Sdn Bhd reserves the rights to cancel or postpone the program due to unforeseen circumstances and payment will be refunded if that happens.
Persuasion Technologies Sdn Bhd reserves the rights to modify or alter the advertised topics if necessary.
The class needs a minimum of 10 persons to commence. Maximum 20 persons per class.
Important: You will receive an email with a link to the conference call 1 day before the online training. The email you provide at the time of registration will be the only email address that can access the link for the online training.
